Larsen, William & Ormond McGill: Radio and Nite Club Mindreading ©1944 Thayer's Studio of Magic, CA Softcover, saddle-stitched, 5.5x8.5", 44 pages

Image courtesy eBay seller JayAndLefty

Comments: William Larsen, Sr. and Ormond McGill share the secrets of reading minds over the airwaves; in nite clubs and other settings.

Contents (from book):

4 Introduction
5 Personnel of Mindreading

6 Radio Mindreading

7 The Mindreading Method for Radio

9 Radio Mindreading
9 Magic vs. Mindreading on the Air
9 History of Mindreading on the Air
9 The New Air Mindreading
9 The Studio Audience
10 The Radio Audience
10 Radio Personality
10 Script Writers, Program Producers, and Studio Technicians
10 Producing the Program's Format
11 A 15 Minute Program Sample Format
12 Station Identification
12 Commercials
12 Music
13 Scientific Source Material
13 Dramatic Source Material
13 Radio Thought Projection
13 Radio Mental Tests
14 Radio Mindreading

15 Radio Thought Projection
15 Legitimate Radio Thought Projection
15 Psychologically Tricked Radio Thought Projection
15 The How
15 The Most Prominent
16 The Least Prominent
16 Repetition of Similar Position

17 Radio Mental Tests
17 Standard Radio Broadcast Mental Test Material
17 The Committee
17 Special Radio Mental Tests
18 Modus Operandi
19 A Program Before a Program

20 Answering Questions for Radio

23 Radio Program Booking
23 Independent Stations
23 Networks
23 Self Sponsorship
24 Commercial Sponsored
24 The Radio Station Advertising Sales Department
24 Advertising Agencies
25 Radio Agents
25 Summary of Radio Program Booking

26 Nite Club Mindreading

27 The Mindreading Method for Nite-Clubs
27 The Nite-Club Method
28 Prompting Methods

29 Nite-Club Mindreading
29 The Nite-Club Field
29 The Nite-Club Act

31 Answering Questions for Nite-Clubs
31 Basic Rules
31 The Modern Manner of Handling Questions
32 Floor Showmanship

34 Table Mindreading
34 Requirements of the Field
34 The Approach
34 The Invitation Approach
35 The Direct Approach
35 The Indirect Approach
35 Multiplication of Readings
35 Giving the Reading
36 Collecting the Fee
36 Direct Sale
36 Table Card Method
36 The Tip Method
36 Setting Your Price

37 Booking the Nite-Club Field
37 Theatrical Agencies
37 Direct Booking

38 Mindreading Miscellany

38 Let the Public Believe What They Will

40 Advertising and Publicity in Mind-Reading
40 Mindreading Advertising
40 Publicity in Mindreading

41 Suggestion in Mindreading
41 Uncritical Acceptance
41 The Power of the Mindreader
42 Ethics of the Profession
42 Attitude of the Mentalist

43 The Psychology of Mindreading

44 Finish