Paul, Eric: How to Become Your
Area's Top Children's Entertainer! ©2001 Eric Paul, EPMagic Hardcover, notebook-bound, 8.5x11?, 109 pages |
Image courtesy eBay seller Zigby7 |
Comments: Includes a CD-ROM with materials.
Contents (from book ToC):
3 How to Use This Book
3 Introduction
4 Where to Start
6 Nuts & Bolts
7 Section 1 - Getting the Show
7 Chapter 1 Advertising
7 Yellow Pages
8 Parent Magazines
12 Newspapers/Magazines
13 Flyers/Booklets
15 Point-of-Purchase Displays
17 Business Cards
18 Agencies
20 Press Releases
21 Posters
23 Web-Site
23 Direct Mail
27 Chapter 2 - Live Advertising
27 Your Name
28 Preschools
29 Bookstores
30 Restaurants
31 Other Venues
31 Give-aways
37 Magic Clubs
38 Impromptu Performances
39 Chapter 3 - Booking the Show
39 Voice Mail
41 Phone Call Tracking
46 Phone Script
47 Packages
48 Pricing
51 The "After-Sale" Sell
53 More Tips on Sales
55 Section 2 - The Show
55 Chapter 4 - Preparation
55 Confirmation
56 Inventory
57 Props
58 Carrying the Show
60 Costume
61 Transportation
63 Chapter 5 - Arrival
63 The Meeting/Greeting
64 Set-Up
64 Sound
65 Stage
67 Chapter 6 - Showtime!
67 Personalize Your Show
69 Bonus Routine #1
71 Everyone Gets Involved!
72 The Typical Show
75 Bonus Routine #2
76 Additional Show Tips
77 Bonus Routines #3
79 Clean-Up
81 Section 3 - After the Show
81 Chapter 7 - Staying in Contact
81 Thank You
85 Keeping in Touch
85 Newsletter
87 Holidy Greeting
87 Specific Mailings
88 The Database
88 Additional Thank-You Notes
91 Chapter 8 - Business
91 Taxes
91 Insurance
93 A Call to Action
101 Resources
101 Chapter 1
101 Chapter 2
103 Chapter 3
104 Chapter 4
104 Chapter 5
105 Chapter 6
106 Chapter 7 & 8
109 About the Author