Rowland, Ian: The Full Facts Book of Cold Reading ©1998 Ian Rowland Softcover, comb-bound, 8.5x11", 236 pages 2nd Edition ©2001 3rd Edition ©2002

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Contents: (from 3rd Edition ToC):

8 Section 1: Welcome To The Psychic Circus

8 The Greatest Scam In History?
10 Overview: What You Will Find In This Book
11 Three Things This Book Is Not About

14 Section 2: How Cold Reading Works

14 Defining Terms
14 What Is Cold Reading?
14 What Is A Psychic Reading?
15 Readings Categorised By Type
16 Readings Categorised By Content
16 Readings Categorised By Delivery
17 Readings Categorised By Client
18 Terms Used In This Book

19 Five Popular Misconceptions
19 1 Body Language
19 2 Shrewd Observation
20 3 Fishing For Clues
20 4 Vagueness And Generalisation
21 5 Stupid Credulous And Gullible?

24 How It Works 1/7: The Set Up
24 1 Meeting And Greeting
25 2 Encouraging Co-Operative Interpretation
25 3 Establishing An Intimate Atmosphere
26 4 Establishing Psychic Credentials
27 5 Establishing The Belief System
28 6 Supplying A Pre-Emptive Excuse For Failure
28 7 Checking For Recent Readings
29 8 Setting The Client At Ease

30 How It Works 2/7: The Principal Themes

31 How It Works 3/7: The Elements Of The Reading

32 Elements About Character
32 1 The Rainbow Ruse
33 2 Fine Flattery
35 3 The Psychic Credit
37 4 Sugar Lumps
38 5 The Jacques Statement
39 6 Greener Grass
41 7 Barnum Statements

43 Elements About Facts And Events
43 1 The Fuzzy Fact
47 2 The Good Chance Guess
49 3 The Lucky Guess
52 4 The Stat Fact
53 5 The Trivia Stat
56 6 The Cultural Trend
60 7 The Childhood Memory
62 8 Folk Wisdom
62 9 The Seasonal Touch
65 10 The Opposites Game
65 11 The Push Statement

68 Elements About Extracting Information
68 1 The Direct Question
69 2 The Incidental Question
70 3 The Veiled Question
72 4 The Diverted Question
74 5 The Jargon Blitz
75 6 The Vanishing Negative
77 7 The Sherlock Strategy
81 8 The Russian Doll

84 Elements About The Future
85 1 Peter Pan Predictions
86 2 Pollyanna Pearls
87 3 Certain Predictions
88 4 50/50 Predictions
89 5 Likely Predictions
89 6 Unlikely Predictions
90 7 Factual Predictions
91 8 Self-Fulfilling Predictions
91 9 Vague Predictions
92 10 Unverifiable Predictions
92 11 One-Way Verifiable Predictions
93 Special Section: Public Predictions
94 12 The Neverwas Prediction

97 How It Works 4/7 - The Win-Win Game
97 1 Persist Wonder And Let It Linger
98 2 I Am Right But You Have Forgotten
99 3 I Am Right But You Do Not Know
99 4 I Am Right But Nobody Knows
99 5 I Am Right But It's Embarrassing
100 6 I Am Wrong Now But I Will Be Right Soon
100 7 I am Wrong But It Doesn't Matter
100 8 I Am Wrong In Fact But Right Emotionally
102 9 I Am Wrong In Fact But Right Within System
103 10 Wrong Small Print Right Headline
104 11 Accept Apologise And Move On

105 How It Works 5/7: Presentational Points
105 1 Cultivating Feedback
110 2 Sensory Empathy
112 3 The Cream Principle
113 4 Emphasising The Conditional
114 5 Providing Room For Interpretation
115 6 Forking
117 7 Keeping It Clear
117 8 Keeping It Folksy
117 9 Sustaining Pace
117 10 Reprising With Gold Paint
119 11 Summarising The Reading
119 12 Looking Good For The Crowd

121 How It Works 6/7: Putting It All Together
121 The Psychic Toolbox
121 Almost Improvising
121 Principal Phases

126 How It Works 7/7: Coping With Sceptics
126 Making No Claim
126 Praising The Caution
127 Offering Sugar Lumps
127 Giving Up

129 Interlude 1 - How Do You Explain That?

134 Section 3: Putting The Theory To The Test

134 Introduction
134 Two Points About Me
135 Test Conditions
136 Transcripts
136 Example 1: Improvised Tarot Reading
156 Example 2: Prepared Astrological Reading

173 Interlude 2: On Keeping An Open Mind

176 Section 4: Blocking Techniques

177 1 Stay Calm Stay Reasonable
178 2 Insist Questions Are Recognized As Such
178 3 Do Not Answer Questions
179 4 Do Not Provide Feedback
180 5 Sabotage The Elements
182 Psychic Baiting

188 Section 5: Additional Notes

188 Instant Readings
189 Mnemonics
190 Hot Reading
193 Can Anyone Learn Cold Reading?

196 Section 6: Non-Psychic Contexts

196 Introduction
197 CR And Cold Calling (1): Accessing The Prospect
201 CR And Cold Calling (2): Drilling For Information
203 CR And Staging The Sales Meeting
206 CR And The Illusion Of Knowledge
207 Applying Character Elements
210 Applying 'Facts' Elements
213 Applying Prediction Elements
213 Retail Selling
215 Cold Reading And Romance
216 CR And Dating Basics
217 CR And Conversational Themes
217 CR And Building Rapport
220 Ethics
221 Cold Reading And Criminal Interrogation
221 Contextual Parallels
224 CR And Interrgation
228 Legality

230 Pass It On!

231 Appendix
231 Note 1: Market For Psychic Readings
231 Note 2: Deception And Entertainment
231 Note 3: Making People Like You
232 Note 4: Sheehy’s 'Passages'
232 Note 5: Bamum Experiments
232 Note 6: 'Sherlock Strategy' Guessing Game Answers
235 Note 7: Probability And Disasters

236 Thanks And Acknowledgements