Schalk, Larry: The Magic of Custom Advertising ©1981 Larry Schalk, Magic, Inc., Chicago, IL Softcover, stapled manuscript, 8.5x11", 18 pages

Image courtesy Don's Used Magic and Books

Comments: Hints and tips for advertising your magic business. Was also included as part of Magic Inc's Success Book Volume 3 by Frances and Jay Marshall.

Contents (from version found in The Success Book Vol 3):

1 Why Advertise?
2 Specialty Advertising & Magic
3 Budgeting & Controlled Usage
5 It's the Frosting on the Cake
6 Magic in $ale$
7 Trade Shows
8 Direct Mail
9 Convention Aids
10 Products & Ideas:
10 - Matches
10 - Wooden Nickels & Plastic Tokens
10 - Miniature Top Hats
10 - Dice Specialities
11 - Key Chains
11 - Bic Lighters
11 - Candy
11 - Playing Cards
12 - Custom Imprinted Balloons
13 - Pens
14 - Pencils
15 - Vinyl Plastic Business Cards & Calendar Cards
15 - Measuring Devices
16 - Convention or Campaign Buttons
16 - Vinyl Tote Bags
16 Trade Shows
17 How Can We Help?