Snack, Jim: The Professional Magician's Success Manual ©2003 Snack, Jim, NY eBook, PDF, 265 pages

Contents (courtesy Dennis Michael at magibooks.be):

9 Introduction

17 Chapter One: Creating Your Magical Mission
19 Lesson 1: Self-Evaluation
21 Lesson 2: Clarify Your Values
28 Lesson 3: Envision Your Future
31 Lesson 4: Embrace Your Mission

35 Chapter Two: Getting Your Act Together
36 Lesson 5: Create Your Club Act
40 Lesson 6: Develop Your Close-Up Act
43 Lesson 7: Entertaining Children.
44 Magician Or Clown?
45 Keeping Control Of The Show
50 Lesson 8: So, You Want To Perform Illusions
58 Lesson 9: If You Perform The ?Classics?
60 Lesson 10: Rehearse, Rehearse, Rehearse
63 Lesson 11: The Technical Needs Of Your Show
63 - Sound Systems
66 - Show Control
67 - Jet Sets And Backdrops
68 - Lighting
71 - Road Cases

75 Chapter Three: Planning For Success
75 Lesson 12: Writing A Business Plan
79 Lesson 13: Your Marketing Plan
79 - Identifying And Locating Target Markets
85 - What's Your Business Mix?
91 - Setting Fees
102 Lesson 14: Your Communication Strategy
102 - Determine Your Value
106 - Your Unique Selling Proposition (Usp)
112 - Communicate Your Value

125 Chapter Four: Your Promotional Materials
126 Lesson 15: Define Your Image
130 Lesson 16: Invest In Your Wardrobe
131 Lesson 17: Invest In Quality Marketing Materials
131 - Professional Photographs
134 - Your Promotional Packet
137 Lesson 18: Creating A Video Demo Tape
141 - How To Get A Free Video Demo Tape
147 - Lesson 20: How To Use Promotional Materials

151 Chapter Five: Booking The Show
151 Lesson 21: Negotiation Tactics
151 - Handling The Initial Telephone Call
151 - The Client Inquiry Form
154 - Qualifying Prospects
161 Lesson 22: Contracts And Deposits
177 Lesson 23: Working With Agents
181 - Agent Listings: Where To Find Them

185 Chapter Six: At The Show
185 Lesson 24: Be Easy To Work With
188 Lesson 25: Arrive Early And Be Prepared
190 Lesson 26: Working With Volunteers
190 - How To Pick Volunteers
192 - Getting Them Onstage
192 - Treat Volunteers With Respect
194 - Onstage Cueing
197 Lesson 27: Know When To End Your Show
200 Lesson 28: Don?T Be In A Rush To Leave

201 Chapter Seven: Getting Exposure
202 Lesson 29: Join The Right Organizations
205 Lesson 30: Volunteer To Do A Few Free Shows
206 - How To Handle Requests For Free Shows
207 - Turning A Request For A Free Show Into A Paying Gig
209 Lesson 31: Teach A Magic Class
211 Lesson 32: Get A Regular Restaurant Gig
212 Lesson 33: Advertise, Advertise, Advertise
212 - Yellow Pages
213 - Newspaper Advertising
214 - Other Places To Advertise
214 - Don't Forget To Barter

215 Chapter Eight: How To Get Free Publicity
216 Lesson 34: The Basics: Writing A News Release
220 Lesson 35: How To Get In The Newspaper
222 Lesson 36: How To Get On The Radio
227 Lesson 37: How To Get On Television

233 Chapter Nine: The Career Ladder For Magicians
236 Lesson 38: Getting Started: Years 1-5
236 - Do You Need To Go To College?
238 - What To Expect During Your First Five Years
244 Lesson 39: Building Your Business, Years 5-10
247 Lesson 40: Making The Jump To The Big Time

251 Chapter Ten: Managing The Business
251 Lesson 41: Setting Up Your Office
252 - Standard Office Procedures
253 - Office Tools
257 Lesson 42: Managing Resources
257 - Managing Money
260 - Managing Time
262 - Managing People

265 Appendix
265 Additional Resources For Magicians