Tallman, Benjamin W.: Making Magic Pay ©1966 Benjamin W. Tallman Softcover, saddle-stitched 5.5x8.5", 40 pages 1975 Reprint, Magic, Inc., Chicago, IL

Image courtesy e-Bay seller Movie-Movies

Comments: "Tricks of the advertising trade that will add magic to your bookings". Benjamin Tallman worked under the name of Larry Valentine.

Contents:

2 Note (Ben Tallman)
4 Foreword (Frances Ireland Marshall)
5 Preface (Ben Tallman)
7 Give The Lady What She Wants
8 Four Steps To Success
10 Copy—the Core Of Advertising
16 Direct Mail Advertising
22 Your Mailing List
23 Points To Remember
27 Letterheads And Business Cards
29 Selecting A Printer
30 Newspaper Advertising
34 The Press Agent
35 The Advertising Agency
38 Planning Your Campaign
40 Odds 'N Ends