Taylor, Steve: Making Your Birthday Biz Go Ballistic ©1996 Steve Taylor's PEP Talk Magic, Portland, OR Softcover, spiral-bound, 8.5x11", 43 pages

Image courtesy eBay seller MercyMercyNew

Comments: “My best birthday booking and promotion advice plus four comedy routines.” – Steve Taylor. Note that the added routines after page 34 are only included in the edition with the "New With FOUR Audience-Tested Comedy Magic Routines!" callout on the cover.

Contents (from book ToC):

1 Introduction
1 Your Show
2 Your Marketing Campaign
3 Defining Product
4 Defining Geographical Area
5 Defining Your Market
5 Brochures
6 Posters
6 Agencies
7 Yellow Page Ads
10 - Personable
11 - Different
12 - Professional
12 - Complete
13 Newspaper Ads
14 Related Markets
16 Business Cards
19 Car Lettering
20 Premiums
22 Birthday and “Fan” Club
23 Cross-Marketing
24 Word of Mouth
25 The Booking Phone Call
26 How to Price Your Show
34 Conclusion

35 The Routines:
35 The Happy Birthday Flower: Audience Warm Up
37 What’s Next? Spot Card: Sucker Trick
38 Happy Birthday Blendo: Audience Participation
40 Metamorpho Spot Can: Comedy Magic with Vent Figure/Puppet