Taylor, Steve: Promoting Your Educational Shows ©1996 Steve Taylor, PEP Talk Magic, OR Softcover, stapled manuscript, 8.5x11", 23 pages

Image courtesy eBay seller allan283lister

Comments:

Contents (from book ToC):

1 The Hurdles
Quality
Time
Money

2 The Seven P's Of Promotion

#1 Prospects
Clients
Territory

3 #2 Price
What To Add To Make Yourself More Marketable
Classroom Discussion Guide:
- Cover Letter
- Instruction Letter
- Discussion Questions
- Coloring Sheets, Games, Etc.

7 #3 Publicize
Brochure Contents:
- A Hook
- Descriptions
- Biography
- Pictures
- Endorsements
- Contact Info
- Others
10 Cover Letter
10 Response Card
11 Endorsements
11 Venues
13 Posters
13 Name Recognition
14 Yellow Pages

14 #4 Personal Follow-Up
In Person
By Phone

17 #5 Persistence

18 #6 Performance

20 #7 Possibilities
Repeat Customers
Cross-Marketing
- Related Markets
- New Audiences

23 Conclusion