Travis, Toby: Maximum Impact Strategies © Toby Travis Softcover, saddle-stitched, 42 pages

Image courtesy eBay seller KaymarMagic

Comments: "Philosophy, strategies and techniques for dynamic and effective marketing of ministry. What you will find are not 'Pie in the Sky' suggestions - but practical step-by-step tools that will assist you in reaching a contemporary world with the never-changing message of Jesus Christ."

Contents (from Kaymar Magic description, numbers are not page numbers):

1 Introduction

2 Section One: Strategies for Developing an Effective Ministry
3 Six Steps to Understanding & Defining Your Ministry
4 Matching Features/Benefits to Needs/Wants
5 Keys to Fortune 500
6 Goal Setting
7 Strategies for Time Management
8 Winning Presentations

9 Section Two: Strategies for Marketing Your Ministry
10 Marketing “25”
11 Direct Mail
12 Brochure Outline
13 Colors that Sell
14 Yellow Pages Ads
15 Most Frequent Marketing Errors
16 Phone Techniques
17 A Marketing Action Plan

18 Section Three: Strategies for Maximum Impact Ministry Events
19 Keeping Event Ministry in Perspective
20 Establish a Leadership Team
21 Set a Goal & Make a Plan
22 Prayer Strategies
23 Publicity & Promotion Strategies
24 Promotional Materials & Media
25 Follow-Up Strategies

26 Conclusion