Windsor, Tommy: Magician's Merchandising Manual ©1935 Abbott's Magic Novelty Co., Chicago, IL Softcover, saddle-stitched, 5.5x8.5", 38 pages

Image courtesy QuickerThanTheEye-com

Comments: "or Exploitation Scrapbook". More than 100 ideas for advertising your show and getting more dates

Contents (partial, from book pages, numbers are not page numbers):

1 Window Display
2 If You Do Vent
3 Extended Courtesy
4 Street Bally
5 New Car
6 Taxi Hook Up
7 Window Bally
8 For Schools
9 Street Stunt
10 Waiter
11 Another Secrets
12 Endorsement
13 Lucky Heralds
14 Lettered Bricks
15 Bicycles
16 Catch Line
17 World Tour
18 Whispering
19 Hairpin Herald
20 July 4th
21 If You Have a Laugh Show
22 For Booking, Clubs By Mail